Last version: October 2026
Backbone (as defined below) uses cookies to improve your browsing experience on its “Website”, (https://usebackbone.ai). Therefore, this policy will provide you with the necessary information about the use of these cookies by Backbone (“Cookie Policy”)
WEBSITE OWNER
This website is owned and managed by Backbone AI BV, a limited liability company with registered office at Avenue Louise 304 bus 6.3, 1050 Brussels, Belgium, registered with the Crossroads Database for Enterprises under number “1029.843.555” (“Backbone” or “we / us”)
ABOUT COOKIES
Cookies, also known as HTTP cookies, web cookies or browser cookies, are small text files that a website stores on your computer or mobile device through your browser. When you visit the same website again, the website can read the data in that cookie to recognise your previous activity. We also use similar technologies, such as tracking pixels and local storage. In this Cookie Policy, "cookies" covers all of them.
Cookies help us run the Website securely, remember choices you made (such as your cookie preferences or language) and understand how the Website is used so we can improve it.
2.1 Types of cookies
There are different types of cookies, based on their (i) duration, (ii) provenance or (iii) processing purpose:
(i) Based on duration
Session cookies: these cookies allow a user's actions to be simplified and linked to each other during a browser session. Abrowser session starts when a user opens the browser screen and ends when the user closes the browser screen. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies;
Persistent cookies: these cookies remain on your hard drive until you erase them or your browser does, depending on the cookie’s expiration date.
(ii) Based on provenance
First-party cookies: these cookies are placed by the owner of the visited website;
Third-party cookies: these cookies are placed by a domain name other than the one of the website visited by the user. If a user visits a website and a third party places a cookie through that website, then this is to be considered a third party cookie (e.g. cookies placed by Google, Twitter, LinkedIn and Facebook).
(iii) Based on processing purpose
Strictly necessary cookies: these cookies are essential for you to browse a website and use its features, such as accessing secure areas of the site. These cookies will generally be first-party session cookies;
Functional cookies (or “preference cookies”): these cookies allow a website to remember choices you have made in the past, like what language you prefer, or what your user name and password are so you can automatically log in;
Analytical cookies (or “statistical cookies”): these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited;
Targeting cookies(or “tracking/marketing cookies”): these cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.
OVERVIEW OF THE COOKIES BACKBONE USES ON THE WEBSITE
The lists below show every cookie on the Website, grouped by purpose. For each cookie you'll see its name, who places it, how long it stays on your device, and what it does. "Session" means the cookie is deleted as soon as you close your browser. All other cookies stay until the period shown has passed, or until you delete them yourself (see section 4).
Strictly necessary cookies
cookieyes-consent · usebackbone.ai · 6 months
Remembers your cookie choices so the banner doesn't ask again on every visit
Functional cookies
We currently don't use functional cookies on the Website.
Analytical cookies
_ga · usebackbone.ai (Google Analytics) · 1 year 1 month
Assigns a random ID to recognise returning visitors and calculate visitor, session and campaign statistics.
ga* · usebackbone.ai (Google Analytics) · 1 year 1 month
Stores and counts page views.
Targeting cookies
bcookie · linkedin.com · 1 year
Recognises your browser for LinkedIn ads and embedded LinkedIn services.
li_gc · linkedin.com · 6 months
Stores your consent for LinkedIn's use of non-essential cookies.
lidc · linkedin.com · 1 day
Selects the LinkedIn data centre that handles your requests.
__cf_bm · linkedin.com (Cloudflare) · 1 hour
Distinguishes people from bots to protect LinkedIn's services.
hubspotutk · usebackbone.ai (HubSpot) · 6 months
Identifies your browser so your visits can be linked to your contact record if you fill in one of our forms.
__hstc · usebackbone.ai (HubSpot) · 6 months
Records your first and most recent visit and the number of sessions.
__hssc · usebackbone.ai (HubSpot) · 30 minutes
Tracks the current session to update the visit count.
__hssrc · usebackbone.ai (HubSpot) · Session
Detects whether you restarted your browser.
Third pary providers
Third-party cookies are placed by Google, LinkedIn and HubSpot, who process that data under their own privacy policies. Some of these providers are based in the United States. Where data leaves the European Economic Area, they rely on the EU-US Data Privacy Framework or the European Commission's Standard Contractual Clauses. Our [privacy policy] explains this in more detail.
MANAGING AND DISABLING COOKIES
Unless a longer storage period is required or justified (i) by law or (ii) through compliance with another legal obligation, Backbone shall only store your personal data for the period necessary to achieve and fulfill the purpose in question.
4.1 Your cookie preferences
When you visit our Website for the first time, you will be prompted via our cookie banner to indicate whether you agree to enable non-strictly necessary cookies. You have the possibility to access this Cookie Policy before doing so.
Please keep in mind that limiting or blocking the use of cookies may negatively impact your experience with respect to our Website.
4.2 Via Browser settings
You can also modify your browser settings to decline certain cookies and/or to delete cookies that are already installed on your computer or mobile device. There are several possibilities to avoid the storage of cookies. Please visit the websites of the different browsers to learn how you can block the storage of cookies. Here you can find such websites regarding the most common browsers:
Chrome: Clear, enable and manage cookies in Chrome - Android - Google Chrome Help
Safari: Manage cookies and website data in Safari on Mac - Apple Support
Microsoft Edge: Delete cookies in Microsoft Edge
Please realize that when you decide to delete all your cookies, you probably will have to fill in all your usernames and passwords again on the websites you visit, where before the cookies stored your passwords for you. As already mentioned, cookies have benefits to your surfing experience on the web.
4.3 More information
If you want to know more about cookies in general, please visit Cookies & You. This website provides more information on cookies, explains in detail how to delete the cookies and shows you how you can allow familiar websites to store cookies on your device.
5. UPDATES
Backbone may alter, amend or update this Cookie Policy as deemed necessary to accommodate the use of new/different cookies, changes in technology, industry practice and legal or regulatory development, etc. When posting a new version on the Website, Backbone will indicate the revision date at the beginning of this Cookie Policy.
Once a new cookie policy is implemented, your consent regarding the use of cookies (with the exception of strictly necessary cookies) will be requested again in our cookie banner.
QUESTIONS
If you have any further questions about this Cookie Policy or its implementation, you may always contact dpo@usebackbone.ai
